From time to time it is essential to review past work and improve on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get. Reviewing competitors’ work regularly would prove fruitful.
This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on. Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy-consuming approach, you must have the addresses of the customers who are really in need of the product. Regular emails containing details about the new development will keep people informed about your company’s products.