Tag: coffee

It’s Foodie Good

Branding, Identify Your Strength

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When you are branding you must identify your strengths. This is what came to mind while I was resting this beautiful Sunday afternoon.

I just fixed one of my favorite drinks which is a Chai Latte and I was just thinking about what I needed to work on for branding my photography and it hit me. I must identify my strengths and that’s exactly what you need to do.

Since you now know your competition’s weaknesses you can focus on your company’s strengths. You will want to perform a target market analysis, study it and learn from it. If done correctly this will be very useful In helping you confirm your company’s strengths which are very important to your target market.

Once you’ve realized your strengths, and what strengths are important to customers, think about ways to successfully market these to the public and involve them in your branding campaign. You can always create a poll and ask for feedback. Another good branding campaign is beta testing and getting your local community involved. So get people involved and brand brand brand.

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It’s Foodie Good

Examine your competition

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As I sit here drinking my coffee I go back to what I had to do to brand my name. It was always fun but branding in my opinion is super important.

One key thing you must do is examine the Competition. One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition and you need to recognize how your competitors differentiate themselves from others.

Also, you should know your competitor’s strengths and weaknesses. Your business will benefit from knowing this information as it will help you learn from their weaknesses, and you will also learn how to differentiate your company from the competition.

So grab your favorite coffee and work on your branding techniques.

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Brand your brand

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Focus on branding

Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme.

This is just a sneak peek for the upcoming info that will help you expand your brand.

It’s Foodie Good

Take this modern approach

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The modern approach to this method is collecting e-mails from your targeted customers and posting your ads and latest deals. This is a cheaper and less time-consuming approach compared to snail mail.

Before releasing any product in the market, product testing should be done by having samples you can give to targeted customers. Their feedback makes clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public.

You can approach friends, acquaintances, partners, and clients at first to test your product and once you get their feedback you can then go to the public. Make sure you address your customers and clients and let them know how much you appreciate them for their contribution to making the product popular. Customers can also be thanked by offering special discounts and gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.

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It’s Foodie Good

It’s essential to review past work

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From time to time it is essential to review past work and improve on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get. Reviewing competitors’ work regularly would prove fruitful.

This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on. Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy-consuming approach, you must have the addresses of the customers who are really in need of the product. Regular emails containing details about the new development will keep people informed about your company’s products.

It’s Foodie Good

What can online publication do for you?

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Online publication will help you in providing successful searches to your targeted audience. Search engines have become more and more popular. Material on your website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for your company and make sure your website is catchy and delivers the right message to the customers.

The next target method of advertising should be television. Putting a commercial on during prime time will spread the message to a larger audience. The content of the advertising should be to add value to your product and get your product out for the world to see. Advertising will also be a huge brand booster if done correctly. You will be able to reach some celebrity personalities to endorse the product if your advertising is done correctly. This will attract their fans which in return will result in these fans buying your product.

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It’s Foodie Good

Other content

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Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product you are selling or offering.

The point of promoting yourself is to be seen and heard. You want people to know your brand. Providing good content in every publication you can just helps build and push your brand.

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Networking Frenzy

7 Quotes for 2023

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I want to share these quotes with you. These were put together by Kidney Trails CEO Mr. Reed. Learn more about Kidney Trails and get the inspiration you may need to make 2023 your best year yet.

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